Monday, December 14, 2009

Carlow makes the foray in to Supermarket own brands


**Just another quick post before getting back to Belgium**
Aldi recently started selling its own brand beer. The bottle states Specially Selected on the top and then below says Traditional Irish Ale. It comes in a 4 pack of 330ml bottles and on the back of the box it has a picture and a bit of spiel from their "head brewer" who is in fact Seamus O'Hara, founder and head brewer of the wonderful Carlow Brewing Company. They make the fabulous O'Hara's Irish stout and the O'Hara's Red.
The Beer Nut already did a side by side with the O'Hara's and the Aldi brand to see if they are the same beer. Well no need for me to do that then, they are slightly different beers.
This is certainly worth a try. The one criticism I have, and this is not about the beer itself is that it is the same €5.99 now as it was before the budget when 12 cent was knocked off the excise duty on beer. Shame on Aldi, hopefully they will drop the price.
Tesco are advertising that they have dropped their price on beer, which is true for the most part but I think some of them are still the same price.

5 comments:

  1. The retailers will have already paid the duty on existing stock, so I can sympathise with those who aren't immediately dropping their prices. The ones that are doing so are the ones who can afford it.
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  2. I'll have to write to Aldi here in Germany to see when they'll stock it here :) (I wish!)
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  3. Ah that explains the duty thing. Thanks TBN.
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  4. Don't Carlow do the Marks and Spencer Stout as well?
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  5. They do actually so perhaps the title is misleading, Budget supermarket is a more accurate description.
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