Unfair Play? Or Solid Business Sense From The Macros?

Before I start this rant, I should say that this is hearsay and rumour. It's the word of some people on message boards or in passing who were talking to bar men or even just some lad down the pub. It's not fact so don't take it as such. It does however sound like the sort of thing I expect.



Here is something that is fact though, so gives credence to these claims. On Arthur's day just gone, and for those not familiar with Arthur's day, it's now a yearly celebration to celebrate Arthur Guinness and his legacy. There's a sort of festival atmosphere with free or cheap pints of Guinness and entertainment all around the country. In other words, it's a way for Diageo to promote their products.
What they did last year, and possibly even previous years was in a number of pubs around the country, they demanded that non Diageo taps be covered up and there's a real feeling that it was mainly the craft beers that were targeted. The reason they could demand that is simple. They were providing the pubs with free stuff, be that free kegs of beer or free entertainment so it's reasonably fair enough for Diageo to make that request I suppose. In case there is doubt, here's an official source from the Belfast Telegraph.

There was also the crap they pulled at the BII awards last year where they threatened to pull sponsorship if Brewdog were given the award. This was at the last minute. Brewdog already knew they won, the trophy had their name on it so when someone else was called... well you can imagine the result. This got plenty of press so there's no need to expand on it here.

The new claims that I've heard go a lot further though. If true, this is a targeted and malicious attack on the small independent breweries of Ireland that have little to no marketing budget and certainly none to fight back such media giants. To me, and this is a gross exaggeration obviously, but to me, this targeted campaign is not far off something that happened in Germany to a certain population in the 1940s.
What I've heard is that Diageo are offering pubs significant sums of money of they take out their craft beer taps. It might not even be all of them, it might just be on a certain side of the bar, perhaps where the Guinness tap is. but they are still making the offer. One such pub apparently refused the offer. If this is indeed true, then it's very worrying.

I have also heard that Molson Coors have replaced genuine craft beer in some pubs with their own "Craft Collection". Now, it may very well be that the craft beer was not selling well and it was simply replaced by the pub rather than Molson Coors muscling in. I still have quite a high opinion of Molson Coors as a company.

If anyone from Diageo or indeed the other large breweries are reading this, I implore you to stop bullying pubs into getting rid of the small independent breweries products and instead concentrate on the quality of your own product. Take a leaf from Molson Coors perhaps and bring out your own craft range. Re-introduce Guinness on cask using the original recipes from 250 years ago. Produce limited batches in your pilot brewery if needs be. Increase your market share by making quality products that people want to drink. You already do that for the majority of stout drinkers in this country so why you see the need to bully the little breweries is beyond me. If Guinness was available on cask, I might drink it. If it's good, I would continue to drink it. And don't just stick your normal stuff in a cask. Brew it properly with a variety of malted barley and not just pale malt with extract to darken it. Use an old recipe from before the introduction of the nitro keg. There will be too much flavour for the modern Guinness drinker but for those of us that like a good hearty stout, we will probably love it.

I know Guinness released their recipe variations years ago, the brewhouse series. I for one enjoyed trying them all. It would be nice if a small batch of old original recipe Guinness was released and was only available in Ireland. Guinness is already a great tourist attraction for Ireland so the draw of a special batch of original recipe Guinness would boost our tourist industry somewhat.
I think the main reason the brewhouse series failed was firstly, the Irish people were not ready for it. The craft beer revolution only started after North Star disappeared.
Secondly, it was still a nitro stout so many of the variations in flavour were lost.

I'm going to finish here, I doubt anyone from Diageo reads this and if they do it will likely be ignored but just please.... stop with the bully boy tactics. You do yourselves absolutely no favours and worse, you do the pubs no favours. Irish people (some) are starting to vote with their feet when it comes to choice of beer. If you "encourage" a pub to only stock your products and take away the independent beers, that pub could lose customers who will nip down the road and get the drink they want to drink elsewhere. And if this latest rumour is just that, then please don't start doing it.


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tide,1,riptide,1,rising sons,1,road dog,1,roadtrip,1,rochefort,1,Rochefort 10,2,Rodenbach,1,rogue beer,1,róisin,1,rome,1,rooie dop,1,rook and vuur,1,root canal,1,Rosé de Gambrinus,1,rosey nosey,1,round-up,2,roundup,2,ruddles,1,rugby,5,Russian imperial,1,russian river,1,rye river,2,saint bidgets porter,1,saint paul,1,Saint Petersburg,1,saison,2,saison 1900,1,Salthill,1,sam adams,1,Samichlaus,1,samual adams,2,samuel adams,1,samurai rice ale,1,san diego,1,san francisco,2,san sebastian,1,sanda black,1,Santa’s Little Helper,1,saranac,2,sassy red,1,satanic mills,1,saugatuck,2,sawtooth ale,1,scaldy porter,1,Schlapppeseppel,1,Schneider Weisse,3,Schneider Weisse Tap 4,1,scotland,1,second chance,1,Seeing red,4,Seeing red v2,2,seo,1,septemberfest,1,shady pale,1,shandon century stout,2,sharp's,3,sharps,1,shave or dye,1,sheepshagger,1,shephard neame,2,shepherd neame,2,sheridans,1,shipyard,1,shpherd neame,1,Sierra Nevada,10,Sierra Nevada Anniversary Ale,2,Sierra Nevada Celebration Ale,2,signal,1,Sigtina,1,singapore ipa. esb amber,1,Single Brew Reserve,1,sink the bismark,1,sixex,1,ska brewing,1,skyrim,1,slaters,1,sloop brewing,1,smithwicks,3,smoke jumper,1,smoked baltic porter,1,smoked porter,1,smooth ryed,1,smuggler,1,snake dog,1,sneck lifter,1,snow eater,1,Sorachi ace,1,Sorachi Ale,1,Sotholmon,1,sour beer,1,South Pacific Pale Ale,1,southern pecan,1,southern tier,2,Southwold Dark Ale,1,spain,2,spaten,1,speakeasy brewery,1,speakeasy payback porter,1,Special London ale,1,spelt saison,1,spindrift,1,Spitting Llama,1,Squealing Pig,1,St Bernardus,1,st bernardus 12,1,st eriks,1,St Idesbald,1,St Lupulin,1,st martin,1,St Peter's Cream Stout,1,st stefanus,1,stag saor,1,starr hill,1,stateline,1,Steen Brugge,1,Steep Trail,1,stella artois,1,steve wellington,1,stevens point,2,stewart brewing,1,stinger,1,stone,1,Stone and wood,1,stone barrel,1,stone brewing company,2,stone ruination ipa,1,stonewell,1,stoneybatter,1,story,1,stout,4,stout face off,1,straffe hendrick,1,Streaky,1,stumptown tart,1,sublimely self righteous ale,1,Sullivan's,2,summer,1,Summer IPA,1,summer lightning,1,summerwine,1,sunburnt Irish red,1,suntory,1,supervalu,1,sur amarillo,1,surrender to the void,1,survey,1,sushi,2,sweden,1,Swedish beer,1,sweetwater,1,sweetwater brewery,1,sydney,6,Syvturys,1,t-shirts,1,T' Pakhuis,1,tactical nuclear penguin,1,tally-ho,1,tangle foot,1,Tankovna,1,Tap X,1,tapster,1,taste test,2,tasting,1,tasting session,1,tawny 05,1,tayberry,1,tea,1,teeling,1,tempest,1,temple bar chocolate festival,1,terrible beer,3,tesco,1,thanks to the big boys,2,the banshee,1,the beast,1,the beer moment,1,The Big Lunch Beer Challenge,1,the black sheep,1,The Brewrey Tap,1,the end of history,1,the fearless,1,the force,1,The Golden Pints Beer Awards 2010,1,The Great divide,3,the haka,1,The Hitchhikers Guide to the Galaxy,1,The Late Night Levy,1,The little Brewing Company,1,the lord nelson,1,The Matt Brewing Company,1,the old stand,1,the oslo,4,the perfect publican,1,the rev james,1,The Rogue Hop,1,the salthouse,1,the session,41,the white hag,2,theakston,1,Thieving Bastards,1,thirsty bear,1,Thornbridge,6,three notched,1,thwaites,3,Thwaites double century,1,Tig Bhric,1,Tig Neachtain,1,timothy taylor,1,tis the saison,1,titan ipa,1,To Øl,3,tojo,1,tokyo*,1,tommyknocker,2,Tongerlo,1,toronado,1,torpedo,1,tralee,1,trappist beer,2,Traquair ale,1,Traquair House,1,trashy blonde,1,travel,30,travel notes,1,Treaty City,1,Tripple FFF,1,Trois Pistoles,1,Trouble Brewing,3,truck stop honey,1,tsar,1,tuatara,1,Turbo Yeast Utter Abhorrence from Beyond the Ninth Level of Hades III,1,twiglets,1,twitter,2,two hearted ale,1,Unertl,1,Unibroue,1,untappd,1,Urban Brewing,1,urbock,1,valentins,1,vandeoirsprong,1,Vapeur Cochonne,1,ventnor,1,versa,1,vertical tasting,1,very nutty black,1,vg noster,1,victory,1,Victory Golden Monkey,1,victory hop devil,1,victory hop wallop,1,victory storm king,1,video post,3,viginia,1,vintage ale,1,Vitesse Noir,1,vrienden,1,Waiheke Island,1,wainwright,1,warrior ipa,1,water shortage,1,website,1,Weihenstephan,1,Weihenstephaner,1,Weißenoher,1,Weisser Bock,1,Wellington,1,wells and youngs,1,Wells Banana bread beer,1,West Cork,1,western herd,1,westvleteren 12,2,wetherspoons,1,What Ales Ye?,1,what beer means to me,1,what's the matter lagerboy?,1,wheat beer,4,wheat wacker,1,wheat wine,1,Wheaty Goodness,2,whiplash,1,white gypsy,1,white gypsy vintage,1,White Island Wheaten Ale,1,White rabbit,1,white shield,1,whitewater,1,whychwood,1,wicked elf,1,Wickham Tap,1,wicklow brewery,1,wicklow wolf,2,widmer,1,wildcat,1,williams brothers brewery,8,windsor and eton,1,wine,1,winter ale,1,Winter Ales and Cask festival,3,winter lager,1,winter solstice,1,winter spirit,1,Wit,1,witty fella,2,wj kavanagh.,1,wobbly boot,1,woolpack,4,woolpacker,1,wordpress,1,world beer awards,1,world market,1,worlds best beers,1,wort,1,worthingtons,2,wrasslers,1,wynkoop,1,xx bitter,1,xx strong ale,1,yamamori,1,yardsman,2,yeti,1,york,1,young's,2,your local,1,yule ól,1,zero degrees,1,zeus,1,Zlatý Bažant,1,Zunbeltz,1,
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The Tale Of The Ale: Unfair Play? Or Solid Business Sense From The Macros?
Unfair Play? Or Solid Business Sense From The Macros?
The Tale Of The Ale
http://www.taleofale.com/2013/04/unfair-play-or-solid-business-sense.html
http://www.taleofale.com/
http://www.taleofale.com/
http://www.taleofale.com/2013/04/unfair-play-or-solid-business-sense.html
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