For the last few years, SuperValu and Superquinn were the best supermarkets in Ireland to get craft beer. Since the Superquinn re-brand as SuperValu, things have become a little more interesting around the country. None more so than the newly re-furbished store in Blackrock.
It all kicked off at the #GoodFoodKarma Christmas Extravaganza on November 11th. The red carpet was literally rolled out for media types to attend. I went straight to the beer section and was blown
away by what I saw. In the middle, they have what appears to be a bar. You can just see some Christmas gift packs from Black's of Kinsale on the shelves. They have an extensive beer fridge and then plenty of shelving dedicated to craft beer, much of which is Irish but they have plenty of imports to keep things interesting. To top things off, they also had a growler station where you can pour your own draught beer to take home. The lads from Wicklow Wolf were there on the night.
While I'm mainly interested in beer, they also have an impressive wine selection and are exclusive distributors of Graham Norton's wine. The best part is, it's a bloody good wine too!
And then we come to the whiskey collection. I had always meant to write about whiskey on this blog but I never really did. You will find some incredible whiskey in the new style shop, including the beautiful but spendy Middleton: Barry Crocket Legacy. It's a little over €200 but you know, it might just be worth it.
I had my first taste of the Caskmates, the whiskey aged in former Jameson barrels used to age Franciscan Well barrel aged stout. The barrels have come full circle and are being used to age Jameson whiskey again. I was pleasantly surprised by this and might have to pick up a bottle.
The shop itself reminded me of some of the upmarket supermarkets in the US like Wholefoods. I heard a comment that this new SuperValu looks how everyone thought Superquinn looked but actually didn't.
I'm not sure about groceries but it's worth popping in to for the beer section alone if you find yourself in the area.