The topic for today's Session is Twitter, an interesting topic to say the least. Our host, Beer Search Party wants us to do something involving Twitter. They recently announced the end of the 140 character limit. This is something that has fundamentally made Twitter what it is and differentiated it from other social media. I have often said that I don't like the 140 character limit but I do like the limit. Increasing it a little to 240 characters would be my preference. Likewise, removing anything with a # or @ so tags and mentions aren't counted would go a long way to making things easier, as long as there is some mechanism to limit the number of # and @ mentions.
There are a few approaches we are asked to take to this article and one is to talk about a series of tweets by Ray Daniels, founder of the Cicerone program, the US equivalent of a Beer Sommelier.
The points are valid not only for the US but worldwide. In fact, Ireland is a much smaller country than the US, smaller than many US states even and as a result, we can see this sort of thing happen a lot easier.
We are approaching market saturation in Ireland. Tap space is increasingly hard to come by and the only way small breweries can continue to grow is to tap in to the export market. Ray makes a good point though, getting your beer in to the US might be an increasingly difficult task due to their own market saturation. That means tapping new markets like China and India.
There was also mention of using twitter for an April Fool's day prank so here's mine.
What? I can't believe that #Homebrew is to be banned in Ireland in yet another clampdown on alcohol #NannyState We need to do something!— Reuben Gray (@TaleOfAle) April 1, 2016