Little Bullies?


In my last article, I wrote about alleged bully like activities among the big three brewers in Ireland towards small independent Irish breweries. I wanted to look at it from the other side today.

Craft beer has taken off all over the world and the big drinks companies are taking notice. Some of them buy small breweries to add to their portfolio. Others release new products either under their own brand or a new faux craft brand. The big 3 in Ireland are no exception. Here's the thing, two of the big 3 are foreign based multinationals. One is Irish and known more for cider than beer but has recently started to get more involved in the Irish beer market.

All of them have new products that they have started pushing heavily recently. Could it be in retaliation? Craft brewers have been nibbling at their feet for the last few years and maybe they have decided to fight back.

Consider this. In 2010, the island of Ireland had 27 pubs serving Irish craft beer. A tiny number of pubs out of the thousands. By 2014, that number was in excess of 600 that we know of and that number was growing all the time and still is. While many of those pubs might only sell bottled Irish craft beer, plenty of them had draught. Those lines had to come from somewhere as tap space tends to be finite in pubs. In some cases, new lines would have been run but in others, something had to go and that meant that a well known brand was taken out and an independent local beer served in its place. For the most part, the beer that was taken out was probably not selling so it makes sense for the publican to try something new.

In the last couple of years though, new brands have emerged from the big 3 in response to the craft beer movement. To give an example, Diageo first brought out the new Smithwicks beers like the pale ale, winter spirit and so on. That was a number of years ago. More recently, they released Guinness branded beers such as Dublin porter, west Indies porter and the new Hop House 13. These taps need to go somewhere and I doubt they will want existing products of theirs taken out of pubs so that leaves a competitor's tap space.

Heineken have just announced that they are launching a new cider in Ireland from May. I don't know if this will be draught or bottle at the moment but if it's draught, things will get interesting. There's really only one major cider brand in Ireland on draught in every pub so will they be targeting that or craft cider taps?

So, what's the difference between a craft brewery replacing a big brand in a pub with a big brand replacing a small one? Is it all just business?

The way I see it is that a craft brewery can only replace a big brand in a pub if that big brand isn't making the pub enough money or if the publican wants to give consumers what they want. They also can't offer the publican any special deals of free kegs or the like. Their margins are already too tight.

When it's in reverse, the same can be true yes. Perhaps the craft beer isn't selling and the publican knows that people want the big brands products instead. It's more likely that the craft beer was selling just fine but the offer of a golden egg laying goose is too good to refuse.

Craft breweries have been buzzing around the big boys like flies for a few years. It sounds like they have started to reach for the fly swatter.

COMMENTS

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company,1,push and pull,1,quaff,1,queboid,1,racer 5,1,rader,1,radical brew,1,radikale,1,Raftman,1,Raison D'être,1,rakau,1,random everything ipa,1,random summer sunshine,1,random waffle,1,rant,4,rascal's,1,rascals,3,ratebeer,1,Rauchbier,1,raven,1,Raven Vintage Stout,1,razzamataz,1,rch brewery,1,re-brew,1,reality bytes,1,rebrew,1,recession dinner,1,recipe,1,recycle,1,red ale,1,red eye flight,1,red frog ale,1,red horse,1,red shield,1,redoak,1,renegade,1,revelation cat,1,revolution,1,Reykjavik,1,rhetoric,1,ridgeway,1,Rince Cochon,1,rip tide,1,riptide,1,rising sons,2,road dog,1,roadtrip,1,rochefort,1,Rochefort 10,2,Rodenbach,1,rogue beer,1,róisin,1,rome,1,rooie dop,1,rook and vuur,1,root canal,1,Rosé de Gambrinus,1,rosey nosey,1,round-up,2,roundup,2,ruddles,1,rugby,5,Russian imperial,1,russian river,1,rye river,4,saint bidgets porter,1,saint paul,1,Saint Petersburg,1,saison,2,saison 1900,1,Salthill,1,sam adams,1,Samichlaus,1,samual adams,2,samuel adams,1,samurai rice ale,1,san diego,1,san francisco,2,san sebastian,1,sanda black,1,Santa’s Little Helper,1,sappy,1,saranac,2,sassy red,1,satanic mills,1,saugatuck,2,sawtooth ale,1,scaldy porter,1,Schlapppeseppel,1,Schlenkerla,1,Schneider Weisse,3,Schneider Weisse Tap 4,1,scotland,1,second chance,1,Seeing red,4,Seeing red v2,2,seo,1,septemberfest,1,shady pale,1,shandon century stout,2,sharp's,3,sharps,1,shave or dye,1,sheepshagger,1,shephard neame,2,shepherd neame,2,sheridans,2,shipyard,1,shpherd neame,1,Sierra Nevada,10,Sierra Nevada Anniversary Ale,2,Sierra Nevada Celebration Ale,2,signal,1,Sigtina,1,singapore ipa. esb amber,1,Single Brew Reserve,1,sink the bismark,1,sixex,1,ska brewing,1,skyrim,1,slaters,1,sligo,1,sloop brewing,1,smithwicks,3,smoke jumper,1,smoked baltic porter,1,smoked porter,1,smooth ryed,1,smuggler,1,snake dog,1,sneck lifter,1,snow eater,1,Sorachi ace,1,Sorachi Ale,1,Sotholmon,1,sour beer,1,South Pacific Pale Ale,1,southern pecan,1,southern tier,2,Southwold Dark Ale,1,spain,2,spaten,1,speakeasy brewery,1,speakeasy payback porter,1,Special London ale,1,spelt saison,1,spezial,1,spindrift,1,Spitting Llama,1,Squealing Pig,1,St Bernardus,1,st bernardus 12,1,st eriks,1,St Idesbald,1,St Lupulin,1,st martin,1,St Peter's Cream Stout,1,st stefanus,1,stag saor,1,starr hill,1,stateline,1,Steen Brugge,1,Steep Trail,1,stella artois,1,steve wellington,1,stevens point,2,stewart brewing,1,stinger,1,stone,1,Stone and wood,1,stone barrel,2,stone brewing company,2,stone ruination ipa,1,stonewell,1,stoneybatter,1,story,1,stout,4,stout face off,1,straffe hendrick,1,Streaky,1,stumptown tart,1,sublimely self righteous ale,1,Sullivan's,4,summer,1,Summer IPA,1,summer lightning,1,summerwine,1,sunburnt Irish red,1,suntory,1,supervalu,1,sur amarillo,1,Surger,1,surrender to the void,1,survey,1,sushi,2,sweden,1,Swedish beer,1,sweetwater,1,sweetwater brewery,1,sydney,6,Syvturys,1,t-shirts,1,T' Pakhuis,1,tactical nuclear penguin,1,tally-ho,1,tangle foot,1,Tankovna,1,Tap X,1,tapster,1,taste test,2,tasting,1,tasting session,1,tawny 05,1,tayberry,1,tea,1,teeling,1,tempest,1,temple bar chocolate festival,1,tennesse cider,1,terrible beer,3,tesco,1,thanks to the big boys,2,the banshee,1,the beast,1,the beer moment,1,The Berg,1,The Big Lunch Beer Challenge,1,the black sheep,1,The Brewrey Tap,1,the bruery,1,the end of history,1,the fearless,1,the force,1,the format,1,The Golden Pints Beer Awards 2010,1,The Great divide,3,the haka,1,The Hitchhikers Guide to the Galaxy,1,the Irish giant,1,The Late Night Levy,1,The little Brewing Company,1,the lord nelson,1,The Matt Brewing Company,1,the old stand,1,the oslo,4,the perfect publican,1,The pubs that made us,10,the rev james,1,The Rogue Hop,1,the salthouse,1,the session,42,the white hag,3,theakston,1,Thieving Bastards,1,things done changed,1,third barrel,1,thirsty bear,1,Thornbridge,6,three notched,1,thwaites,3,Thwaites double century,1,Tig Bhric,1,Tig Neachtain,1,timothy taylor,1,tis the saison,1,titan ipa,1,To Øl,3,toast,1,tojo,1,tokyo*,1,tommyknocker,2,Tongerlo,1,toronado,1,torpedo,1,tralee,1,trappist beer,2,Traquair ale,1,Traquair House,1,trashy blonde,1,travel,31,travel notes,1,Treaty City,2,trespass,1,Tripple FFF,1,Trois Pistoles,1,Trouble Brewing,5,truck stop honey,1,tsar,1,tuatara,1,tully's,1,Turbo Yeast Utter Abhorrence from Beyond the Ninth Level of Hades III,1,twiglets,1,twitter,2,two hearted ale,1,Unertl,1,Unibroue,1,untappd,1,Urban Brewing,1,urban jungle,1,urbock,1,valentins,1,vandeoirsprong,1,Vapeur Cochonne,1,ventnor,1,versa,1,vertical tasting,1,very nutty black,1,vg noster,1,victory,1,Victory Golden Monkey,1,victory hop devil,1,victory hop wallop,1,victory storm king,1,video post,3,viginia,1,vin biersel,1,vintage ale,1,Vitesse Noir,1,Vivid Illusions,1,vlog,2,volksfest,1,vrienden,1,Waiheke Island,1,wainwright,1,walled city,1,warrior ipa,1,water shortage,1,waterford,2,website,1,Weihenstephan,1,Weihenstephaner,1,Weißenoher,1,Weisser Bock,1,Wellington,1,wells and youngs,1,Wells Banana bread beer,1,West Cork,1,west kerry brewing,1,western herd,1,westvleteren 12,2,wetherspoons,1,What Ales Ye?,1,what beer means to me,1,what's the matter lagerboy?,1,wheat beer,4,wheat wacker,1,wheat wine,1,Wheaty Goodness,2,whiplash,3,white gypsy,1,white gypsy vintage,1,White Island Wheaten Ale,1,White rabbit,1,white shield,1,whitewater,1,whychwood,1,wicked elf,1,Wickham Tap,1,wicklow brewery,1,wicklow wolf,4,widmer,1,wildcat,1,williams brothers brewery,8,windsor and eton,1,wine,1,winter ale,1,Winter Ales and Cask festival,3,winter lager,1,winter solstice,1,winter specials,1,winter spirit,1,winter warmers,1,Wit,1,witty fella,2,wj kavanagh.,1,wobbly boot,1,woolpack,4,woolpacker,1,wordpress,1,world beer awards,1,world market,1,worlds best beers,1,wort,1,worthingtons,2,wrasslers,1,wrocklaw,2,wynkoop,1,xx bitter,1,xx strong ale,1,yamamori,1,yardsman,2,yellowbelly,2,yeti,1,york,1,young's,2,your local,1,youtube,3,yule ól,1,zero degrees,1,zeus,1,Zlatý Bažant,1,Zunbeltz,1,
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The Tale Of The Ale: Little Bullies?
Little Bullies?
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The Tale Of The Ale
https://www.taleofale.com/2015/04/little-bullies.html
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