The 2013 Beer Bloggers Conference was a more intimate affair than previous years. The absence of Molson Coors was felt, especially with the lack of stipends to help bloggers get to Edinburgh. I hope the break is temporary and they are back with us next year.
This didn't stop over 70 bloggers from showing up however, nor did it prevent Zephyr Adventures from hosting a wonderful conference in a beautiful venue. Some of Scotland's finest micro breweries joined together to help turn it in to a truly wonderful conference.
Ghillie Dhu |
The location was also excellent as it was overlooked by Edinburgh castle, near to public transport and also to some of Edinburgh's best bars.
Garrett Oliver from the Brooklyn Brewery gave the keynote speech and while there was some uncertainty as to whether he was in fact making fun of bloggers or not, it turned out to make a lot of sense. In essence, what I took away from it was that if I'm describing a beer, be it on my blog or just to another person. Don't hit them with data that means nothing to them. Don't tell them the IBU or if it's dry hopped or any crap like that. Leave that for beer geeks who understand it. We need to make the beer sound delicious to our wider audience.
Garrett Oliver |
He also forced us to watch a video below. It was very funny and we were quoting it all night. My favourite part is "Is this contract brewed? I can smell the contract". The thing to take away from it was not to be those guys which is harder than you might think sometimes.
Brooklyn - Sorachi Ace |
John Martin - History of Scottish Brewing |
Weird Beard - Nelson Saison |
The Nelson Saison was a fantastic beer. As expected, it was very fizzy. A little cheese funk on the nose but plenty of grapefruit, lemon sherbet and tropical fruits. A peppery and sour finish with a little astringency. This is an astonishingly good beer and will pair very well with many kinds of food but they will need to be fairly rich so the saison does no dominate. Rich spicy food like haggis, considering we were in Scotland. I would say creamy cheeses too. I'm not particularly adept at food and beer pairing so experiment yourself.
No Beer Bloggers Conference would be complete without the "Thirsty Brewer", Mr Václav Berka himself. As usual, Pilsner Urquell bring us to another location for a dinner and Mr Berka brings wooden casks of Pilsen's finest. The unfiltered, unpasteurised, Pilsner Urquell in it's truest form. Unfortunately the condition of the beer did not work out to be as good as usual. This was down to the oppressive heat I reckon. It was still a lovely beer of course, just not quite as brilliant as usual. Hopefully next year, the weather will not be quite so hot. Let's hope for warm and dry but not oppressively hot.
Being so warm, Garrett Oliver went up to pour some regular kegged Pilsner Urquell which was unaffected by the heat and a Pilsner Urquell rep made sure he poured it correctly, getting that huge foamy head and liquid gold perfection beneath.
Sophie Atherton, one of the best known beer bloggers in the UK had recently won Beer Sommelier of the year. Not just that, she is also the first woman to become a Beer Sommelier in the UK, even if it was only by a few hours. Everyone remembers Neil Armstrong for one thing.
Václav Berka - Pilsner Urquell |
No Beer Bloggers Conference would be complete without the "Thirsty Brewer", Mr Václav Berka himself. As usual, Pilsner Urquell bring us to another location for a dinner and Mr Berka brings wooden casks of Pilsen's finest. The unfiltered, unpasteurised, Pilsner Urquell in it's truest form. Unfortunately the condition of the beer did not work out to be as good as usual. This was down to the oppressive heat I reckon. It was still a lovely beer of course, just not quite as brilliant as usual. Hopefully next year, the weather will not be quite so hot. Let's hope for warm and dry but not oppressively hot.
Garrett Oliver Pours a glass of Pilsner Urquell |
Sophie Atherton - Beer Sommelier of The Year |
Sophie gave a talk on becoming a Beer Sommelier and encouraged more to do so.
Of course, Sophie being the lovely person that she is, fed and watered us by doing a little beer and food matching. Rather than tell us what to match, she simply gave us a number of beers and a plate of cheeses and meats. The cheese was all blue, something she wasn't expecting. Unfortunately she was at the mercy of the venue with regards to what they had. I recall something similar happening in London at the first conference in 2011. While the cheese variety was a little lacking, the meats were much better.
Beer and Food Pairing with Sophie |
Personally, I thought that Badger's The Roaming Roy Dog went very well with the salami on the far right. Everyone of course had different opinions of course and that made it really fun.
Another highlight was the dinner hosted by the wonderful Williams Brothers and Fyne Ales breweries. Two of my favourite Scottish breweries. There was some friendly competition in that each course was delivered with a beer from each brewery to try and pair with the food. I didn't keep score but I think Fyne Ales got better pairing results with the food, but Williiams had some more impressive beer flavours, especially their Stavaigin Croft Saison. Most people left after the dinner as they were opening up the hall to the general public. Two kegged beers were emptied in to pitchers. The saison and Joker IPA. To make sure that none of the Kegged Williams brothers beers went to waste, Robert Gale (beerlens), Richard Newbury (Intoxicated Rich) and myself stayed behind to polish it off. Eventually it got too loud with obnoxious people so we took our beer downstairs before retiring for the night.
I haven't covered the whole conference from start to finish, plenty of other attendees did that. I encourage people to search for the twitter hashtag #EBBC13 to see other posts.
For instance, I was on stage for a little over an hour hosting a panel of international bloggers from Poland, Norway, USA and of course I represented Ireland. Since I was on stage, I have no pictures of this segment but feedback was positive so I guess it was a good segment.
The only slight problem was that one panellist, Espeth from the USA had a presentation comparing Europe to the USA. Unfortunately, while her US data was correct, her European data was way off. She compared a Europe with 1000 breweries to the USA with 2500 breweries. The problem is, the UK alone has over 1000 breweries, Germany has over 1300, Ireland has 30 with more on the way. OK Ireland doesn't make much of a dent. In fact, there are about 4800 breweries in Europe, nearly twice the number of the USA. That said, Europe has more than twice the population of the USA, about 790 million versus 313 million in the USA. Even if we only take EU member countries, It's about 508 million to 313 million in the USA.
I think everyone in the audience understood her mistake, she must have just meant the UK. Otherwise, it was a very interesting and informative, not to mention well put together presentation from Elspeth.
I would like to first thank our Grand sponsors, Pilsner Urquell, Williams Brothers and Fyne Ales, without which, the event could not have taken place at all.
I would also like to thank the sponsors below who helped make the even as brilliant as it was.
Premier Sponsors
Stewart Brewing (special nod for an excellent brewery party)
Yelp
Birra Toccalmatto
Badger Ales (special nod for ale fudge and pork pies)
Harviestoun
Coopers DIY Beer
Shepherd Neame (special nod for bringing Utopias)
Wordpress
Let There Be Beer
Stewart Brewing (special nod for an excellent brewery party)
Yelp
Birra Toccalmatto
Badger Ales (special nod for ale fudge and pork pies)
Harviestoun
Coopers DIY Beer
Shepherd Neame (special nod for bringing Utopias)
Wordpress
Let There Be Beer
Event Sponsor
Beer Academy
Beer Academy
I have one more thing to say. The end of the conference involved Cindy hinting that the conference was in danger. The main thing is that it needs to leave the UK and go to another European destination. Well, challenge accepted because I'm doing my best to get it to Dublin. All I can say is that I'm using my contacts in Ireland to see if it's possible. Initial responses are promising so it's possible that next year will see Dublin as the host city. Alternatives are always on the cards though so I have my fingers crossed. I hope that if it does, that most of our usual sponsors will follow, after all, most of their products are available in Ireland.
* In fact, my first beer in Scotland was Five O'Clock shadow, a 7% American IPA that cost me £6 for a pint in the Stockbridge Tap.
* In fact, my first beer in Scotland was Five O'Clock shadow, a 7% American IPA that cost me £6 for a pint in the Stockbridge Tap.
COMMENTS